Game trailers have come a long way from the dancing fat guys singing about plumbing in the 80’s Super Mario Bros commercials. Over the years trailers have become a sort of entertainment device on their own, complete with nifty gimmicks, web-based jokes, and jabs against competeing titles.
Here you will find a set of three rather unique game trailers, chosen for both their entertainment value and their unique approach to a sales pitch.
“Meet The Scout” is the latest in Valve’s “Meet The” series for the ever-popular Team Fortress 2. A large part of the appeal of TF2 lies in the unique characteristics of each class. Valve took this a step further by creating mini-biographies for many of the game’s character classes, highlighting the more hilarious aspects of the TF2 cartoon army. Other classes that have been featured thus far are the Soldier, Heavy, Demoman, and Engineer.
The “Activities Trailer” for Saint’s Row 2 takes a direct shot at the latest in the Grand Theft Auto series. Highly acclaimed for it’s “real life” feel, GTA4 contains many social activities like bowling, drinking, and internet dating. While fun for many (including myself), some have complained that watching a fake TV shown in your TV seems futile and is not a great appeal. The guys in Volition’s marketing department seem to have picked up on this, and have released the above trailer in response. Admittely, it makes SR2 out to be a pretty exciting game.
An appeal to casual gamers everywhere, Battlefield: Heroes developers are touting the game as an anguish-free experience. This couldn’t be presented in a more transparent fashion than it is in this trailer. The gameplay footage and narrator descriptions make the game seem like a wildly entertaining war game, conveyed in the same light-hearted comedic attitude as the upcoming film “Tropic Thunder.” Starting the trailer in a sombre fashion before switching to the whacky, ‘toon-filled imagery of the game itself is a clever trick that immediately provides a one-up over other war games that overexploit the same type of serious, self-congratulatory themes. After viewing this trailer, I can’t wait to click on the oversized “Play Now” button myself.
~The Chiz
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June 15th, 2008 at 11:35 am
The last trailer was by far the most appealing. I think the moment where it really made the game attractive was when they alluded to the fact that you’re not going to get your ass kicked by some teenager shouting “LOL!!1! n00b!11!! i p3wn u!”
The second trailer looked good too, but the Battlefield: Heroes one actually makes me want to go out and buy it.
June 16th, 2008 at 10:04 am
Good thing it’s going to be completely free to acquire and play
The only purchases to be made will be for optional items via microtransactions.